CUSTOMER STORY | FOOD & BEVERAGE
Deroni Uses ABI to Turn Real-Time Business Intelligence into Smarter Operations and Sales
ABI gives Deroni real-time visibility across its operations, automates retail intelligence, and helps field sales teams plan and execute more effective customer visits.
At a Glance
Real-time visibility
One live view across production, sales, and operations — with proactive alerts that drive timely action.
25 min → <1 min
Retail data collection and analysis per store — reduced from up to 25 minutes to under one minute.
AI-guided field sales
A tailored action plan for every store, built around its performance, history, and opportunities.
The Challenge
Deroni operates a complex business spanning agriculture, manufacturing, logistics, sales, and multiple operational departments.
Managing this environment requires timely information, coordination across teams, and effective execution in the field. Retail representatives also spent considerable time manually collecting information from stores, leaving less time for customer engagement and commercial activities.
ABI in Action
Real-Time Business Intelligence
ABI analyzes information across Deroni's production, sales, and operational departments, providing a continuously updated view of business performance. It monitors key indicators and proactively notifies relevant employees about exceptions, unusual patterns, and potential issues — helping teams identify and respond to developments as they happen.
AI-Powered Retail Intelligence
Instead of manually recording product quantities, prices, shelf positioning, promotions, and competitor activity, sales representatives now photograph what they see in each store.
ABI extracts and analyzes the information, including competitor products, pricing, and positioning. A process that previously took 20–25 minutes per outlet now takes less than one minute.
Intelligent Sales Planning & Execution
ABI uses historical data and current outlet performance to plan sales routes and recommend specific actions for each location.
Recommendations include upsell and cross-sell opportunities, commercial priorities, and tailored discussion points for store managers and owners. ABI also analyzes visit outcomes to support ongoing improvements in sales execution.
The Impact
Deroni has moved from fragmented information and manual field reporting toward real-time business visibility and data-driven sales execution.
Management can identify operational issues earlier, while sales representatives spend less time collecting data and more time acting on it — visiting the right outlets with clear objectives, relevant recommendations, and measurable activities.
Customer Voice
“The biggest change is that we’re no longer just collecting information — we’re acting on it. ABI gives us real-time visibility across our business, alerts us when something needs attention, and helps our sales teams approach every store visit with a clear plan. What used to take 20–25 minutes now takes less than a minute.”
See What ABI Can Do for Your Business
Connect your operations, turn business data into actionable intelligence, and make every decision count.